Excellent example of a real estate agency in New York that uses social media for attracting sellers looking to list their homes or buyers looking to purchase homes.
Corcoran Group, the largest residential real estate firm in New York City, is a fitting example of how real estate agencies are going above and beyond to make themselves available for buyers and sellers. Corcoran differentiates itself by simply being available and open.
The “Do More” tab on their Facebook page says it all :
facebook page corcoran real estate
You can find them on Twitter, Facebook, YouTube, Foursquare(
), and Gowalla(), among other sites. And if you need more, you can download their iPhone app, where you can find nearby homes for sale or rent and open houses. The app also promotes their Twitter, Facebook and YouTube pages. If you dig a little deeper, you can also find Corcoran on Tumblr(
), Blip.tv and Vimeo(). Simply put, Corcoran has found a way to be everywhere for its clients. This is the first step to converting fans and followers into buyers and sellers.
As a lifestyle brand, Corcoran doesn’t simply create a presence, they participate in it. For example, the Corcoran YouTube channel features CEO Pam Liebman answering questions posed by Facebook and Twitter followers regarding the state of the housing market and New York living tips. Furthermore, Shadbolt proactively leaves local neighborhood tips on Foursquare and Gowalla for users to find.
Source: http://mashable.com,