I have been following America’s Best Business Practices blog by Mike Clough for the past few months. I am really impressed by the way in which Mike simplifies the whole concept of Web 2.0 and explains how its elements are used in today’s business practices.

One of the articles Mike published in January reveals the secret to success in today’s economic world. It’s all about being able to evolve from a Traditional Mechanical Marketing model into an Emerging Organic Marketing Model whereby relationships and trust with consumers and communities are built. This will lead to long-term success and revenue!

The more I read about this topic, the more I became intrigued about the subject and its potential and decided to set up  Tag-On where  I  advise and support businesses throughout their Web 2.0 (and Web 3.0) journey and help them make the necessary transition from broadcasting their messages to customers (one-way) to creating a dialogue with their customers (two-way).

Imagine this: You have created a fantastic web site. This is your baby and you are very proud of it. You have spent many hours planning it, nurturing it, adding content. You thought about it in great detail and decided how to display it. You are now satisfied and content.

But, all of the sudden, somebody asks you if you are using social media in your Web site. Social WHAT???

Is somebody actually asking me to change my web site, expose myself and waste company time whilst socializing?

This is a situation that I encounter quite often, where many people in the business world are still reluctant to use social media because they are convinced that social media is all about sharing their most private pictures and ideas to an unknown audience. They are not aware of the potential of promoting their company, finding new customers and doing more business.  Will those people miss the boat?

Tag-On is a consultancy firm, owned by Navah Hochstein, that specialized in advising companies on how they can promote their services, products, and ideas through the Internet, Social media and social networking.

We believe that your world is getting smaller and bigger at the same time, as information about you and your company are accessible to all but at the same time, it brings great opportunities of reaching people that otherwise you would have never reached

Through a hands-on approach, we help companies create a dialogue with their virtual communities in a is systematic, practical, and manageable way.
So, how can we help you?