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Our Customers Are Creative Kings and Queens

Posted August 11th, 2010 in Social media, hands on approach for social media by navah

Companies and their online community join forces to share and generate ideas, find new inspirations, and create new products and services.  

“Crowd Sourcing” and “Co-Creation” are terms that are used to describe this method, whereby social media tools involve customers and other online community members in the innovation process.  

Symnetics posted an excellent presentation about it: 

Crowdsourcing vs. Experience Co-Creation
View more presentations from Daniel Egger.

 

If you are unable to view the presentation click here 

  

Some more inspirational examples of “crowd sourcing” and “co-creation” are:
• Starbucks My Starbucks Idea.
• Dell Ideastorm allowing users to suggest and vote on ideas
• Salesforce.com IdeaExchange has generated over 8,300 ideas
• Oracle Oracle Mix. 

 

Any company : Large , medium or small-size can use the “crowd sourcing” and “co-creation” method to improve their service offering and products in a creative way

 Suggestionbox.com  is an example of a free social media platform that enables this. 

 

If you would like to contact me, you can do so by visiting my LinkedIn page or emailing me at info@tag-on.com

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Are you listening? 3 simple steps for social media monitoring

Posted July 9th, 2010 in Social media, hands on approach for social media, social media strategy by navah

Are you listening to what your customers are saying about you and your services on social media sites? Three simple steps:

Step 1: Based on your objectives – decide what you are going to measure.

 Step 2: Select monitoring tools 

Step 3: Evaluate and respond on a personal level

Social media monitoring
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Successful real estate agency finds a way to be way to be everywhere for its clients

Posted June 29th, 2010 in hands on approach for social media by navah

Excellent example of a real estate agency in New York that uses social media for attracting sellers looking to list their homes or buyers looking to purchase homes. 

Corcoran Group, the largest residential real estate firm in New York City, is a fitting example of how real estate agencies are going above and beyond to make themselves available for buyers and sellers. Corcoran differentiates itself by simply being available and open.

The “Do More” tab on their Facebook page says it all :

facebook page corcoran real estate

You can find them on Twitter, Facebook, YouTube, Foursquare(Foursquare), and Gowalla(Gowalla), among other sites. And if you need more, you can download their iPhone app, where you can find nearby homes for sale or rent and open houses. The app also promotes their Twitter, Facebook and YouTube pages. If you dig a little deeper, you can also find Corcoran on Tumblr(Tumblr), Blip.tv and Vimeo(Vimeo). Simply put, Corcoran has found a way to be everywhere for its clients. This is the first step to converting fans and followers into buyers and sellers.

As a lifestyle brand, Corcoran doesn’t simply create a presence, they participate in it. For example, the Corcoran YouTube channel features CEO Pam Liebman answering questions posed by Facebook and Twitter followers regarding the state of the housing market and New York living tips. Furthermore, Shadbolt proactively leaves local neighborhood tips on Foursquare and Gowalla for users to find.

Source: http://mashable.com,

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